Session Handoff — Skool rebrand: offer shape locked, Evelyn class mined, Mast vocabulary synthesized

WHERE WE JUST WERE — verbatim (Sondra's standing rule: read this first)

_This is the exact last thing Claude said before the handoff, word-for-word, so you know what was on screen:_

> Two things landed at once — your calls are locked, and the Mast vocabulary work you asked for just finished. > > ✅ Locked: $7/mo + free trial. Both saved to the brief. > > 🎯 "We need to come up with those words" — done. The Mast synthesis finished: PROJECTS/Skool Rebrand 2026/mast-claude-method-synthesis.md. Here's your vocabulary bank, pulled straight from his actual copy across every class: > > KEEP (his words that fit your lane): _specialist_ · _the amnesia problem_ · _trained on your voice_ · _your AI team_ · _chief of staff / your right hand_ · _you're the CEO_ · "hire a team you could never afford" > > RENAME (his → yours): orchestrator → _"chief of staff who assigns the work"_ · AVATARadvisors → _"your AI board room"_ · Command Center → _"your AI company"_ > > AVOID (drags you onto his code/automation lane): Cowork, Dispatch, agents/agentic, Wonka, reseller network > > His challenge model (this is your $7 front door): 3-day _build-it-live_, "you leave with a working ___, not notes," replays included, early-bird price bump, ONE specialist built per challenge — and the cheap challenge sells the recurring membership. That's your Newsletter Ninja / Content Team / Chief-of-Staff builds, each as a small challenge. > > The kicker: you've already built 2 of his 3 layers — Stella (Chief of Staff) and My Mastermind (the advisory board). The rebrand isn't building from zero; it's naming and packaging what you already own. > > I also captured your own word-bank in the brief — AI Command Center, AI Content Team, Chief of Staff/Stella, Newsletter Ninja, AI Agent Advantage, Brand Authority, Marketing Mastery with AI, plus _"build it once, own it forever"_ and _"amplify your business."_ > > What I'll grab next without making you fetch: your Chrome bookmarks (you bookmarked nearly every Mast Google Doc — I can read the bookmarks file and pull them all) + scrape his course landing pages for his exact headline copy. For Evelyn's "entry point" skill, I'll try pulling it from her Skool classroom; if I can't reach it, you drop the .skill in _INBOX-DROP-FILES-HERE. > > ⚠️ One honest flag: this session is at ~265K tokens — past your 250K freshness line. Everything is saved to files, so a reset loses nothing. Recommendation: run /session-handoff now, then in a fresh session do the bookmark pull + his-copy scrape + run the entry-point skill on positioning and About page.

Where it started

Session opened on the Skool rebrand (paste-back handoff): rebrand the whole Amplif-AI Skool community around Claude + Skills = "build your AI Team," dropping "Stars." Nothing changes in the live community yet (Evelyn's Glow Up Challenge is running). This session locked the offer shape, mined today's Evelyn class, and synthesized Jonathan Mast's copy vocabulary for the rebrand.

Decisions locked + what shipped

• Offer shape = A, FULL PIVOT — no free tier, no fresh community; existing community pivots entirely to one paid tier. /roast on shape no longer needed (based on real owners converting this way). Recorded in c:\Users\srver\AIOS-Workspace\aios-starter-kit\PROJECTS\Skool Rebrand 2026\01-rebrand-brief.md §12 + c:\Users\srver\AIOS-Workspace\aios-starter-kit\Sondra Brain\wiki\memory\decisions-july-2026.md.
• Price = $7/mo + FREE TRIAL — confirmed ("Skool owners say $7 is the sweet spot"; free TRIAL, not the rejected free tier — drives Skool trending, Evelyn's rec). In the brief §12.
• Positioning validated — Evelyn independently workshops "Claude for ___ / AI employees" live; Sondra's open lane = non-technical creators/solopreneurs ("your team, in your voice"), distinct from Evelyn's local-business example.
• Watch-item (rollout only): ~685 existing free members need a migration/announcement path into paid — handle after positioning + About copy lock.
• Shipped files: PROJECTS\Skool Rebrand 2026\evelyn-classes\evelyn-class-2026-07-09.txt (full transcript, ~20k words) + ...\evelyn-class-2026-07-09-rebrand-takeaways.md + ...\mast-claude-method-synthesis.md.

Key files for next session

• c:\Users\srver\AIOS-Workspace\aios-starter-kit\PROJECTS\Skool Rebrand 2026\01-rebrand-brief.md — READ §12 first (offer shape locked, $7+trial, naming word-bank, positioning).
• c:\Users\srver\AIOS-Workspace\aios-starter-kit\PROJECTS\Skool Rebrand 2026\mast-claude-method-synthesis.md — Mast's method + KEEP/RENAME/AVOID vocabulary + challenge model.
• c:\Users\srver\AIOS-Workspace\aios-starter-kit\PROJECTS\Skool Rebrand 2026\evelyn-class-2026-07-09-rebrand-takeaways.md — today's Evelyn class mapped to the rebrand (roadmap, $7+trial, "entry point" skill, over-giving fix).
• c:\Users\srver\AIOS-Workspace\aios-starter-kit\PROJECTS\Skool Rebrand 2026\nomad-framework.md — fallback tool to write the About page if Evelyn's skill can't be retrieved.
• c:\Users\srver\AIOS-Workspace\aios-starter-kit\Sondra Brain\wiki\people\jonathan-mast.md — his frameworks + transcribed videos.
• c:\Users\srver\AIOS-Workspace\aios-starter-kit\PROJECTS\AmplifAI Mastermind\mastermind-context.md — her already-built 6-voice advisory board.
• Memory files touched this session: feedback_go_find_info_dont_make_her_fetch.md (new), feedback_session_handoff_include_last_messages.md (strengthened — verbatim-last-message rule).

Running state

• Background processes: none (the Mast-synthesis agent completed this session).
• Dev servers / ports: none.
• Open worktrees / branches: none.

Verification — how to confirm things still work

• Open PROJECTS\Skool Rebrand 2026\01-rebrand-brief.md — §12 should show "Offer shape LOCKED — A: FULL PIVOT", "$7 + FREE TRIAL — CONFIRMED", and the "Naming word-bank" subsection.
• Open PROJECTS\Skool Rebrand 2026\mast-claude-method-synthesis.md — should contain KEEP/RENAME/AVOID vocab lists and the 3-day challenge model.
• ls "PROJECTS\Skool Rebrand 2026\evelyn-classes\" — should show evelyn-class-2026-07-09.txt + .vtt caption files.

Deferred + open questions

• Open (needs Sondra): the NAMING call — pick the community name/positioning from the word-bank (lean "Claude for ___" / "your AI team, in your voice"). Not yet chosen.
• Open: Evelyn's "entry point" skill — she wants it run (does positioning + 25 name options + About page + banner). Retrieval path: try pulling from her Grow-with-Evelyn Skool classroom via scripts/skool_classroom_download.py; else she drops the .skill in _INBOX-DROP-FILES-HERE.
• Deferred (Sondra greenlit, background project): index ALL her paid-course material into the Course Vault. She has Gmail (some receipts) + Chrome bookmarks (nearly every Mast Google Doc bookmarked) + gokollab communities (Mast added her; each classroom has the doc — a few clicks per whitebeardstrategies replay page). Claude already has Gmail + Drive access; gokollab needs her login. Does NOT block the rebrand.
• Deferred: scrape Jonathan Mast's course landing pages (go.whitebeardstrategies.com/..., e.g. avatar-advisors-20-replay) for his exact copy verbiage; his next class = "Legends of Marketing."
• Deferred (from earlier handoff, still open): read the 13 Evelyn positioning-course transcripts in outputs\skool-classroom-export\_evelyn-positioning\... (esp. the SPOT test, free-vs-paid).

Pick up here

In a fresh session: (1) read Sondra's Chrome bookmarks file and pull every Jonathan Mast Google Doc link into a list; (2) retrieve Evelyn's "entry point" skill (Skool classroom or inbox drop) and run it on Sondra's positioning to produce her ranked niche, ~25 two-to-three-word positioning options, and About-page + banner copy — grounded in the KEEP-vocabulary and her own word-bank in the brief.